Programmatic Advertising Essential - 2025 Edition

Content Highlights

• Programmatic Fundamentals: Understand definitions, ecosystem, and omnichannel formats.
• How It Works: Step-by-step breakdown of DSP, SSP, DMP, and real-time auction processes.
• Beyond Automation: Brand safety, post-cookie targeting, semantic AI, and supply path optimization.
• Smart Strategies: Best practices for data usage, cost efficiency, and platform integration.
• Global Tools & Providers: Overview of key platforms, data types, and top global data providers.

Key Benefits

• Future-Ready Content: Updated for 2025 including post-cookie practices.
• Expert Knowledge: Authored by a recognized industry expert.
• Actionable Frameworks: Translate theory into practical application immediately.

Ideal For:

• Digital marketers and advertisers exploring automated media buying.
• Media planners and strategists aiming to future-proof their knowledge.
• Students and professionals entering the programmatic or ad tech field.

After Reading, You Will:

• Understand the full technical and strategic scope of programmatic advertising.
• Learn to apply automation, data, and contextual strategies to real-world campaigns.
• Gain insight into cookie-less targeting and privacy-compliant advertising.
• Navigate the buying landscape with knowledge of platforms, formats, and data sourcing.

Why Choose this Guide?

• Covers the full journey: from technical setup to ethical and data-driven advertising.
• Helps you stay compliant, competitive, and creative in programmatic campaigns.
• A perfect onboarding tool for agencies, freelancers, and in-house teams.

Technical Details:

• File Format: PDF
• File Size: 6 MB
• Number of Pages: 53
• Language: English
• Publication Date: May 2025
• Author: Tanja Mayr, Digital Media Expert

Compatibility:

• Accessible on desktop, tablet, and mobile devices.
• BBest experienced with a PDF viewer.

Howto Purchase:

Click "Add to Cart" to secure your copy of Programmatic Advertising Essential. Complete your purchase to instantly download and and take your media strategy to the next level, today and tomorrow.