questions about the products, services, policies, and more.
Frequently Asked Questions
Welcome to our FAQ page, where you can find answers to the most commonly asked
General Questions
Product Questions
Marketing Career FAQ
01. General Questions
Is 89 Digital Marketing an agency?
No, 89 Digital Marketing is a project to impart first-hand digital marketing knowledge.
Who founded 89 Digital Marketing?
Tanja Mayr, who gained years of experience as Digital Media Planner & Consultant at the media agency Plan.Net, which is part of the Serviceplan Group. With the aim of sharing this wealth of knowledge in the field of digital marketing in the best possible way.
More information can be found on the About page.
Can training seminars or webinars be booked?
Not at the moment, as the focus is currently on creating more guides. In addition, courses in video format are planned, too. The publication of the first video courses is planned for this year.
02. Returns and Exchanges
What is your return policy?
Refunds are excluded as these are digital products that are available immediately after purchase.
A refund is only possible if there are proven technical defects in the files.
Further information can be found on the Refund Policy page.
How do I get my order?
Once your order has purchased, you will receive a download link via email. The link will be sent automatically and may take a few minutes to arrive in your email inbox. Please also check your spam folder in case the email ends up there.
Can I cancel or modify my order?
No, because the download link for the producs is sent automatically via email after the purchase has been completed. To purchase additional products, a new order must be placed accordingly.
01. Licenses
What does a Single-User / Freelancer License include?
A Single-User License grants one individual the right to download and use the e-paper on their personal devices. You can reference the content in your own work, but sharing the PDF or any extracted material with colleagues, clients, or third parties is not permitted.
How do the Team and Company-Wide Licenses differ?
Team License: Allows up to ten employees within the same legal entity to store, read, and present the e-paper internally.
Company License: Provides unlimited internal access for all employees under the same legal entity (including wholly owned subsidiaries). The file may be hosted on your secure intranet or LMS, but cannot be shared externally.
Why are there different license tiers and why can’t I just share the guides freely?
Fair Value Exchange: A freelance strategist and a 1,000-person corporation extract very different levels of benefit from the same content. Graduated pricing keeps the guide affordable for individuals while ensuring larger organisations contribute proportionally to the work’s creation and ongoing updates.
Copyright & Controlled Distribution: The guides are protected by international copyright law. Limiting each license to a defined user group prevents uncontrolled copying, maintains content integrity, and honours the image and data licences embedded in the file. By choosing the licence that matches your internal audience size, you stay compliant and help to keep producing up-to-date, high-quality resources for the industry.
02. Guide Collection
Will there only be guides that provide essentials?
Guides are also planned that are intended for experts who have at least a basic knowledge of SEO, for example. To help you decide whether the respective guide is suitable for you, all product descriptions list for who the guide is ideal and what knowledge is imparted.
Are the guides only available in English?
All available guides are written exclusively in English. There may also be variants in German in the future, but this is not planned at the moment, as it involve too much effort to write two versions of each guide. Note: All e-papers are written and designed exclusively by one person, with no supporting authors or freelancers involved in the creation.
When will the guides that are announced as previews be published?
An exact date cannot be predicted. The claim is not to create and publish e-papers quickly, but above all to produce and publish them in high quality.
However, the aim is to provide a new guide every 4 to 8 weeks.
03. Requests for Guidelines
Can I recommend topics that could be published as an e-paper?
Of course, you are welcome to recommend topics using the contact form . However, it's not guarantee whether and when these will appear as an e-paper guide.
Do you accept exclusive contracts, to create individual training data for companies?
In principle, yes (in English or German). For this, it is necessary to agree in advance what should be created and to what extent. For inquiries, please use the contact form and provide a briefing on what is required.
01. Absolute Beginner – Starting Your Career in Marketing
What skills do I need to start a career in marketing?
To begin your marketing career, focus on building strong communication skills, creativity, and analytical thinking. Familiarity with basic tools like Microsoft Excel, Google Analytics, and social media platforms is also essential. As you progress, hands-on experience with customer psychology and data-driven strategies will set you apart.
Do I need a degree to work in marketing?
While a degree in marketing, communications, or business can be beneficial, it is not always necessary. Many professionals enter the field through online certifications, internships, or self-taught skills in areas like SEO, content creation, or social media marketing.
How can I gain experience in marketing without a job?
Volunteer for small businesses, nonprofits, or community projects to showcase your skills. You can also start your blog, manage a social media account for a friend, or take on freelance projects to build your portfolio.
How long does it take to see results in a marketing career?
The timeline depends on your dedication and area of focus. Some roles, like social media management, may provide quick wins, while expertise in SEO or data analytics might take longer to yield visible results.
What entry-level roles are best for someone new to marketing?
Entry-level roles such as Marketing Assistant, Content Creator, or Social Media Coordinator are great starting points. These positions allow you to learn the fundamentals while gaining exposure to the various branches of marketing.
02. Digital Marketing – Requirements and Opportunities
What tools should every digital marketer know?
Familiarize yourself with tools like Google Analytics, SEMrush, Canva, Hootsuite, HubSpot, and Facebook Ads Manager. Depending on your specialization, you may also need tools for email marketing (e.g., Mailchimp), video editing, or customer relationship management (CRM).
How is digital marketing different from traditional marketing?
Digital marketing leverages online platforms and technologies for targeted, measurable campaigns. Unlike traditional methods like print or TV, digital marketing provides real-time data and allows direct engagement with audiences.
What industries need digital marketers the most?
Every industry needs digital marketers, but e-commerce, technology, healthcare, finance, and education are particularly in demand. The rise of online-first brands has further expanded opportunities in this field.
How can I land my first digital marketing job?
Optimize your LinkedIn profile, showcase a personal project or portfolio, and network within your niche. Certifications, internships, or entry-level roles like Digital Marketing Assistant can also help you break into the industry.
Is coding required for digital marketing?
While coding is not a must, a basic understanding of HTML, CSS, or JavaScript can be advantageous, especially for roles involving website optimization, asset production or email templates.
03. Online Marketing – Opportunities and Insights
What does an online marketer do daily?
An online marketer manages campaigns, analyzes performance data, optimizes content for SEO, oversees email marketing, and interacts with target audiences through social media. Staying updated on digital trends is also a daily task.
Is online marketing only about social media?
No, online marketing encompasses SEO, email campaigns, paid advertising (PPC), content marketing, and even affiliate marketing. Social media is just one piece of the puzzle.
How do I specialize in online marketing?
To specialize, identify an area that aligns with your strengths and interests. For instance, if you enjoy writing, focus on content marketing or SEO. If numbers excite you, dive into PPC or analytics. Online courses, certifications, and networking in specific niches can also help.
What are the challenges in online marketing?
The biggest challenges include staying ahead of algorithm changes, managing online reputation, balancing creativity with data, and achieving a consistent ROI. As the field evolves, adaptability is key.
Are certifications like Google Ads or HubSpot worth it?
Absolutely! Certifications demonstrate your expertise to potential employers or clients. They not only boost your credibility but also deepen your understanding of tools and strategies used in the industry.
04. Trends, Motivation, and Expert Insights
What are the top digital marketing trends for the next five years?
Key trends include AI-driven personalization, voice search optimization, video marketing, and sustainability-focused branding. Staying agile and proactive will help you leverage these trends effectively.
How do I stay motivated in a fast-paced marketing career?
Focus on continuous learning and celebrate small wins. Join communities of like-minded professionals, attend industry events, and set achievable career goals to stay inspired.
What are the common mistakes new marketers make?
Relying too much on trends without understanding the target audience, neglecting data analysis, and ignoring feedback are common mistakes. Always prioritize strategy and measurable outcomes.
What advice would you give to someone looking to become a marketing expert?
Master the basics first and gradually deepen your expertise in a niche. Be curious, test new ideas, and embrace feedback. Building a personal brand and learning from failures will also accelerate your growth.
How can digital marketers avoid burnout?
Set boundaries, manage your workload, and leverage automation tools to save time. Regularly upskill and delegate tasks when necessary to maintain a sustainable work-life balance.
