AND, AT ITS BEST, HELPS BUSINESSES WEATHER EVEN GLOBAL CRISES.
TURNING DIGITAL COMPLEXITY INTO SCALABLE STRATEGIES
STRONG MARKETING DRIVES COMMUNICATION, GENERATES REVENUE, SECURES JOBS,
Who's behind all this?
I’m someone who didn’t just study marketing but dove right into it. From the music industry to e-commerce, from campaign planning to deep data dives – everything you’ll find on this wesite is built on real-world experience, a healthy dose of curiosity, and the constant urge to learn, try, tweak, and repeat. - Tanja Mayr, digital media expert & founder of 89 DIGITAL MARKETING.
Where It All Began
Born in Munich, Germany, the city with the 089 area code, the number 89 has always been with me.
It's my year of birth, my hometown, my lucky charm and a dash of destiny - “89 Digital Marketing” is definitely more than just a name, it's my story.
1989
My Career Start: A Harsh Reality Check
I started my apprenticeship at Karstadt Oberpollinger (department store) shortly after it came out of insolvency – only to see the next one hit just months later. Add to that the global financial crisis, and you’ve got a crash course in chaos management: Standing in an empty store, anxious colleagues, and the fallout of ongoing mismanagement.
Still, it was the ideal place to learn how to stay grounded, understand customers and connect with them. And yes, working Saturdays during Christmas season: Peak resilience training.
Sep 2006 - Jan 2009
Setting Out To Become A Counterbalance
After everything I’d seen during my apprenticeship, one thing was clear: I wasn’t going to settle for the kind of corporate chaos and mismanagement I witnessed.
So I hit the reset button. Went back to school, got my A-levels majoring in economics. And studied Applied Business Administration – with a spotlight on marketing and media management.
I have been doing my homework on this for years - because one thing still holds true for me: smart, tailored marketing is the beating heart and backbone of any business, inside and out.
Sep 2009 - Sep 2017
Internship @ Sony Music Entertainment
Yes, I actually worked in the music business – and no, I didn’t meet AC/DC (sadly). But I did support product managers, coordinate projects, and roll out online marketing efforts. On the promo side, it was all about crunching numbers, organizing campaign events, and keeping the show running behind the scenes.
Mar 2015 - Sep 2015
Working Student @ Voycer
Community management? Check. Affiliate magic? Yep. Tracking chaos? Been there.
At Voycer, I’ve been juggling marketing tasks, running data analysis, and supporting projects big and small. Buzzwords meet reality – and spreadsheets.
Mar 2016 - Sep 2017
Senior Digital Media Planner & Consultant @ Plan.Net / House of Communication
From data deep-dives to campaign flights – my agency time was all about turning strategy into results and to learn more than ever before. I started as a trainee and grew into a senior role, managing digital media planning across channels, markets, and mindsets.
I built media strategies, coordinated with creative and analytics teams, kept clients in the loop (and on track), and made sure every campaign didn’t just run – it performed. Whether it was competitive analysis, market research, project management, or pitch deck wizardry, I was the go-to person for translating chaos into clarity.
Jan 2018 - Sep 2024
Start with 89 DIGITAL MARKETING
I’ve spent years shaping digital strategies, asking the right questions, and learning what truly works.
With 89 DIGITAL MARKETING, I decided to flip the script – a growing space to share knowledge, spark ideas, and help others turn digital confusion into clarity.
Think of it as a knowledge hub: e-papers packed with real-world insights, strategic thinking, and hands-on tools for anyone navigating the wild world of digital marketing. Whether you're a business, a freelancer, a curious creative, or just someone who wants to finally get how online marketing works.
No fluff, no jargon overload. Just solid, usable knowledge – served with a side of inspiration.
since Oct 2024
